Apparently MTV has a new toy, and next month, they’ll share it with all of Times Square. MTV’s new, high-definition, “jumbo-tron” is going to be mounted across the street from the glass-walled MTV studios. This huge screen measures 21 feet 5 inches high by 37 feet 9 inches wide and is truly high-def. This screen can show anything from music videos, or news, to content from any one of MTV’s networks or web sites. They even have plans in the coming months to allow passer-bys to listen to the content by either a low power FM transmitter or a phone number one could dial from a celphone. All of that geeky greatness will be controlled over fiber-optic cable across the street with a few especially designed computer, where the operators will no doubt waste this “High-Def TV Greatness” by playing a bad P. Diddy music video or a commerical for the latest episode of “Pimp My Ride”.

The New York Times has a peice about how it all works on their site. They didn’t say how much it all costs, but I’m sure its not cheap. Who knew that making crappy TV shows and showing an endless amount of crap music and propaganda churned out by the big record lables to fit the latest fad (I’m looking at you Good Charlette and the 80 other groups that are “boy bands with guitars”) would make so much money….wait a minute, I did know that.

Link: NYTimes.com | And You Thought Your Neighbor Had a Jumbo TV