The Psychology of Shopping Carts
August 2nd, 2005 | by Mike |Postings on this site have been sparce lately, and I applogize. The last week of work has, well, been a lot of work. I am working on tweaking the interface, and adding features to the shopping cart that I build for Artfinale.com. Things seem to be going well, but the interesting thing is why things are going well. …I’ll explain.
For instance, the total of user-created shopping carts jumped when we did the following changes:
1. Changed the wording on the button, from “Buy Now” to “Add To Cart”.
2. Changed the color of the button to red.
Thats it. We have made more changes to other areas like adding a Live Help chatting system, and I’ve working on some new features for the cart itself, but those changes stated before were what made the difference on getting people to put things in their cart.
Do you find yourself clicking on things that are bright red more often? And what about the wording? Is “Buy Now” really worse than “Add To Cart”?
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